These slices of culture utilised an increasingly pacy, music video sensibility and some of the world's biggest recording artists and composers - John Barry, Paul McCartney, Madonna, Tom Jones, Adele - to build the Bond mythos and, laterally, went on to develop their own internal narratives. No onwards, the series rapidly developed a unique style that transitioned from simpler credit sequences into full-blown artistic endeavours, incorporating filmed elements, rotoscoping, projection, superimposition and all manner of computer graphics and special effects into the mix.